Social Media.

The other way to express your work on the internet, apart from a website.


A photographer who does not have a social media is either wasting his / her time or someone who has a very good reason. Most have at least three. Facebook, Instagram and any one more. There are a host of them online and you can be on as many or as few as you want.

Social media has the power to put you in front of the world in no time at all. About a decade and a half back this would have been unthinkable. Today, you can be online and letting in new visitors almost as soon as it takes to get online.

The best thing about social media is that you can generate leads, directly from very little personal marketing engagement. And it costs next to nothing in order to start marketing using social media. Consider it as your very own exhibition, that's open 24 / 7 / 365, displaying your work, generating interest among potential customers and converting sales leads.

Today, social media does something that many photographers, back in the days of analog marketing, spent days and months trying to perfect manually, in order to get a foothold into the industry. They spent a considerable amount of time, energy and money trying to reach their target consumers. Thanks to social media that has become extremely easy.

The best way to use social media is to always put forward your best work. There is no point in sharing anything and everything that you shoot. Only publish work that you feel is your best. Another thing that you should do is keep your social media page as updated and fresh as possible. Sometimes, the old adage – 'less is more' is the best approach. You can take down old images once you have better images to share.

As soon as you have a new set of high quality work to share, make sure to take down the previous work and publish the ones that are fresh (and probably better than the previous ones).



Related: Photography and social media: Three perspectives | PJP

Related: When You Should Be Posting Your Photography to Social Media | Fstoppers

Related: 9 Ways Photographers Can Use Social Media to Grow Their Business | Pixpa